Kendo trains reps for calls. Settr trains setters for the DMs — and then does the setting.
Kendo is a strong AI sales-training suite for phone teams: roleplay personas, custom scorecards, call review. Settr has the same training loop built for Instagram DMs — and it also runs the conversations, so practice and production share one system.
Train your setters where they actually sell — free trialThe honest breakdown
If your team sells on calls, Kendo is a serious product and we would not pretend otherwise. But if your team sets appointments in Instagram DMs, practising phone calls trains the wrong medium — different pacing, different objections, no tone of voice to read. Settr's roleplay is DM roleplay, scored on the transcript, using your real playbook.
settr vs Kendo — feature by feature
AI roleplay against a prospect persona
Roleplay in Instagram DMs
Kendo roleplay is call-based
Voice roleplay on live calls
Kendo's home ground — 25+ voices, 8+ languages
Custom weighted scorecards
Per-criterion pass/miss with evidence quotes
Persona generated from a real past conversation
Kendo builds from a past call; Settr from a real DM thread
Assign targeted training from a weak session
Ordered training paths with pass gates
Live call recording import & scoring
Fathom, Zoom, Fireflies
Runs the actual conversations (AI setter)
Qualifies and books appointments
Unlimited practice sessions
Kendo meters roleplay minutes per seat
Kendo weaknesses
- Call-first — roleplay and scoring are built around spoken calls, not DM conversations
- Training only: it does not run your inbox, qualify leads or book appointments
- Priced per seat ($55 Pro / $100 Max per seat per month) on top of whatever runs your DMs
- Roleplay is metered in minutes (180/mo Pro, 480/mo Max) rather than unlimited
- SOC 2 Type II not yet achieved — expected Q3 2026
Why settr wins
- Roleplay in the medium your setters actually work in — Instagram DMs, not calls
- Evidence quotes link to the exact message index in the practice transcript
- Personas can be generated from a real lead conversation, not just a prompt
- Custom weighted scorecards with per-criterion pass/miss and required criteria
- Assign targeted training off a weak session, with a minimum-score goal
- Training and production are one system — the same playbook, knowledge base and proof points
The switch, in one line
If your team lives on the phone, Kendo is the better tool and we will say so. If your team lives in the DMs, train there — and let the same system do the setting.
Ready to make the switch?
Start your free trial — no credit card required. Up and running in under 15 minutes.
Train your setters where they actually sell — free trial