For coaches, creators & agencies selling £3k–£30k offers in the DMs
Settr is the AI setter for Instagram DMs — it reads every conversation, qualifies the lead, books the call, and hands the buyer-ready ones to your closer with full context. Built mobile-first, so you run it from the same place your leads live.
Built by operators who run their own DMs — not a chatbot company.
Jordan Avery
@jordan.scales · Instagram
THE PROBLEM
You don't lose deals in one big moment. You lose them in a hundred small gaps — and you only find out at the end of the month when the numbers come up short.
Leads message at 11pm. Your setter replies at 9am. By then they've cooled off — or someone else replied first. Most buyers go with whoever answers first.
Your setter burns hours on tyre-kickers, students, and people who can't afford the offer — instead of the handful who are actually ready to buy.
A call no-shows. Nobody reschedules. A warm lead says 'next week' and is never chased. The follow-up is where the money is, and it's the first thing that slips.
WHO IT'S FOR
You've got the audience and the inbound. The bottleneck is the inbox: too many messages, not enough hours, and a setter (or just you) doing work a trained AI can do faster. If your offer is high-ticket and your DMs are busy, this is built for you.
HOW IT WORKS
Settr does the part of the job that doesn't need a human — so the human part gets all the buyers.
Settr reads the whole conversation and asks your qualifying questions naturally — budget, timeline, fit. No keyword triggers. No 'reply 1 for yes'. It scores every lead the way a trained setter would.
When a lead qualifies, Settr drops your booking link and gets the call on the calendar — then chases the no-shows and the 'message me next week' leads automatically. The follow-up never slips.
The buyer-ready conversations get passed to your human closer with the full context attached — what they want, what they objected to, where they are. Your closer opens the chat already knowing everything.
WHY TRUST IT
Settr comes from the team that installs growth backends for info businesses — the funnels, the CRM, the sales flow. We watched good leads die in the inbox over and over, so we built the tool that fixes it: a real AI setter that reads conversations and replies like a trained human, not a keyword bot.
Official Instagram integration
Connects through the official Meta messaging API — no scraping, no grey-area tools, no account risk.
GPT-4o reads the full thread
Not keyword flows. It reads every message in context and replies the way a trained setter would.
Your data stays in your workspace
Conversations and lead data are scoped to your account only. No other user or agency ever sees your inbox.
Settr is onboarding founding members now — limited spots, hands-on setup included. Start free and get in early.
FEATURES
Train it on your voice, your qualifying questions, and your objection handling. It follows your sales process from opener to booking — and knows exactly when to step back and hand off to a human. One trained brain across Instagram, WhatsApp, SMS, Messenger and web.
AI SETTER preview
Replace the native Instagram inbox with a structured sales view. Leads get auto-tagged, spam gets filtered out, and every conversation is summarised so you can see who's worth your closer's time in seconds.
SMART INBOX preview
A visual builder for comment-to-DM funnels, story-reply sequences, and time-delayed follow-ups — all wired to the AI's context, so a no-show or a 'next week' is chased without anyone remembering to.
AUTOMATION preview
Track every DM, follow-up, and no-show as it happens. If a hot lead sits ignored, you know straight away — not in an end-of-day report once the deal's already gone cold.
ACCOUNTABILITY preview
Every other AI setter ties you to a desktop dashboard. Settr is a true mobile PWA — manage your whole setting operation from the same device your leads message you on. Approve handoffs, review replies, and check your pipeline from anywhere.
MOBILE-FIRST preview
When a human setter opens a conversation, Settr drafts three context-aware replies from your knowledge base — your offer details, your objection handling, your past DMs. They pick the best one and send. Faster replies, fewer mistakes, no guessing.
SETTER COPILOT preview
THE MATH
A like-for-like look at the work — not a swipe at your team.
| A human setter | Settr | |
|---|---|---|
| Monthly cost | £2,000–£4,000 + commission | A flat monthly fee |
| Hours covered | ~8 hours a day, 5 days a week | 24/7, including nights & weekends |
| Reply speed | Minutes to hours | Under 30 seconds |
| Qualifies every lead | When they remember to | Every single conversation |
| Follow-ups & no-shows | Often forgotten | Chased automatically |
| Needs managing | Yes — and can quit | No — it just runs |
You don't have to choose. Most people run Settr alongside their setter — Settr handles the volume and the after-hours, and the human takes over the buyers it hands across. The closer just stops wasting time on people who were never going to buy.
CALCULATOR
Drag the sliders to model your own inbox.
Roughly at risk each month from slow & missed replies
£75,000
Illustrative estimate — assumes ~15% of inbound cools off before a reply, carried through a conservative 20% booking-to-close rate. Your real numbers will differ.
COMPARISON
Most tools just automate DMs. Settr runs the whole setting operation.
| Capability | settr | Chatbot tools | Cheap AI DM apps | Human setters |
|---|---|---|---|---|
| AI replies in context (not keyword flows) | ||||
| Replies 24/7 with no human needed | ||||
| Full-context handoff to a human closer | ||||
| Setter-team tracking & accountability | ||||
| Comment → DM automation | ||||
| Visual flow builder | ||||
| Lead intelligence sidebar | ||||
| No-show & follow-up recovery | ||||
| Works while your setter sleeps | ||||
| Costs less than a salary |
PRICING
Every plan starts with a 7-day free trial. No card required.
Cancel any time — it's month-to-month.
Flat monthly pricing. No per-contact fees — a viral post never spikes your bill.
For coaches getting started
£97/mo
For busy inboxes & setter teams
£197/mo
Run unlimited client brands under your own domain — resell Settr as your own setting product.
£497/mo
Performance add-on OPTIONAL
Prefer to pay per booked call? Add a per-call fee in exchange for a lower monthly base. Built for agencies on performance models.
FAQ
Settr qualifies and books around the clock. Your human takes the conversations that are ready to buy — with the full context already in front of them.
Founding users are onboarding now — start free, lock in early pricing, get hands-on setup.
7-day free trial · No credit card · Cancel any time