AI setter for Instagram DMs
Your closer should only talk to buyers.
Settr reads every DM, asks your qualifying questions and books the call. It chases the no shows and the “message me next week” leads on its own. Your closer opens a thread that is already qualified and already summarised.
14-day free trial. No card. Cancel whenever.
Jordan Avery
@jordan.scales
saw your post about the setter thing
how much is it?
depends what you're running. what's your offer at the minute, and roughly how many DMs are you getting a week?
coaching, 4k. maybe 200 dms
that's the range this works best in. worth a proper look. are you free thursday afternoon or is next week easier?
thursday works
Illustrative interface. Names and figures are examples, not customer data.
Count the DMs you got last month. Now count the calls.
The gap between those two numbers is not a selling problem. It is three specific leaks, and they are all in the same place.
Slow replies
Leads message at 11pm. Your setter answers at 9am. Most buyers go with whoever gets back to them first.
No filtering
Hours go on tyre kickers and students. The handful who are ready to buy wait in the same queue as everyone else.
Dropped follow ups
A call no shows and nobody reschedules. A warm lead says next week and is never chased again.
Qualify. Book. Hand off.
Settr takes the part of the job that does not need a human, so your closer gets the part that does.
It reads the whole thread
Not keywords. Not a decision tree. Settr reads the conversation the way a setter would, asks your qualifying questions in your words, and scores the lead against rules you set.
A chatbot breaks on the second message, because real buyers do not reply in keywords.
It books, then chases
When a lead qualifies it sends your booking link and gets the call on the calendar. Then it chases the no shows and the next week leads on a schedule you control.
Hiring a second setter doubles the cost and the management, and still clocks off at six.
It hands over a warm thread
Buyer ready conversations go to your closer with the context attached: what they want, what they pushed back on, where they got to.
Doing it yourself works until the inbox is busy enough to matter. Then you are the bottleneck.
It is your name on the account. So you decide how much it handles.
Start Settr on a slice of the inbox and read every reply before it goes out. Turn it up when you trust it. Turn it off in one click. Set hard rules it is not allowed to break, on price, on promises, on anything you do not want said in your name.
Review mode
Nothing sends until you approve it.
Confidence handoff
When it is unsure, a human gets the thread instead of a guess.
Hard rules
Lines it cannot cross, in your words.
It is a new product. Test that claim rather than taking it.
Settr came out of running inbound for info businesses. The inbox was the part that kept leaking, so we built the part that fixes it and ran it on our own DMs first.
Run a real lead through it before you pay
Point Settr at a live conversation and read the reply it would have sent, generated from your playbook and that lead's own history. The sandbox sends nothing. If the writing is not good enough to put your name on, you have lost twenty minutes.
We own our Meta app
Settr is a Meta reviewed app in its own right, not a wrapper rented from another platform. Nobody else’s policy change can switch your inbox off.
Built not to get you banned
Human like reply delays, per account send caps and cooldowns are on by default. The difference between an assistant and a spam bot.
Your inbox stays yours
Conversations and lead data are scoped to your workspace. No other account, agency or user can see them.
Where Settr sits
Most tools automate the sending. Settr does the reading, the qualifying and the handover.
| Capability | settr | Chatbot builders | A human setter |
|---|---|---|---|
| Reads the conversation, not keywords | |||
| Replies at 3am | |||
| Qualifies against your rules every time | |||
| Chases no shows and follow ups | |||
| Hands a warm thread to a human | |||
| Comment to DM automation | |||
| Costs less than a salary | |||
| Where a human still wins | |||
| Reads a nuanced objection and improvises | |||
| Builds a relationship over months | |||
Which is why most people run both. Settr takes the volume and the after hours. The human takes the conversations it hands across, already qualified.
One flat fee. No per contact billing.
14-day free trial, no card to start. Month to month, cancel whenever, no notice period.
Starter
$97/mo
For a coach running their own inbox
Start free- 1 Instagram account
- AI setter on the full thread
- Smart inbox and lead scoring
- Email support
Pro
$197/mo
For busy inboxes and setter teams
Start free- Unlimited setters, no per contact fees
- Instagram, WhatsApp, SMS and Messenger
- Automation flows and voice replies
- Analytics and booking reports
- Priority support
Agency
$497/mo
Resell Settr under your own domain
Start free- Unlimited client workspaces
- White label and custom domain
- Agency analytics rollup
- Dedicated onboarding
Every plan includes a monthly AI allowance. A viral post will not spike your bill: if a spike burns through the allowance we tell you and you can top up. We would rather warn you than invoice you.
What people ask before they start
It writes in your voice, off your own past DMs and playbook, and it does not pretend to be a person who does not exist. Most threads read as a fast, well briefed setter. When a conversation needs a human it hands over rather than bluffing.
Put your closer back on the buyers.
Point it at a real conversation and read what it would have sent. If it is not good enough to put your name on, do not switch it on.
Start free14-day free trial. No card. Cancel whenever.